I’m never going to write a blog again

Author - Andrew Callard

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I’m never going to write a blog again

Is probably the strongest piece of reverse psychology to make me write the blogs I ought, because I thrive on challenges.

In July, when I first agreed to write a blog for CAP, it was going to be a standard one of all the benefits to your business of blogging.  What at WSI Leading e-Solutions, I tell my clients to do all the time.  Yet somehow it’s been difficult actually writing it.  Not because I don’t accept the reasons for doing it, but because I can’t turn blogging into a habit or something I look forward to.

As for many it’s the first week of school, I thought I’d share my top 5 worst excuses to myself for not blogging:

1.       Too busy- I have so much to do that I simply don’t have time to spend blogging nor can find the time. When I was blogging regularly it was because of a child’s hour swimming lesson where it didn’t make sense to drive home and back. I started this as I’m half hour early for a meeting and feel guilty that Paul is still expecting it!

2.       No one will read it. I know the web is full of content that is never seen, but uploading regular content to a site increases the chances that the site itself will be seen. So it’s not time wasted if only one person reads it sometime and heaven forbid they then contact me.

3.       Everyone will read it and I’m not a ‘good’ writer or the blogger as the perfectionist creative artist excuse.  If this means grammatically correct and without spelling errors I should remember that the message is often more important than the means of delivery. Business blogs help to give more personality to the static page and most people buy people not things or firms. And nobody is perfect.

4.       It’s just too big a task.  How do I distil everything I know on x into under 400 words. If you tweet you micro-blog and the difference between texting and tweeting is merely the potential numbers in the audience. The best blogs are like a good email. They think about what is interesting and relevant to the potential reader and include the right level of detail. It’s a conversation not War and Peace.

5.       The web will stop working so there’s no point. Like at midnight UK time on 16th August when Google went down unexpectedly and 40% of the world’s traffic disappeared. Could it happen again-yes is it likely to-no.

AND

6.       I’m afraid of looking foolish……….but you’ve seen the photo and with the blog now finished, I now have to arrange with Alison Ball of Lemon Photographic to get a professional photo taken. And remove that excuse as well.