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Andrew Callard

Business: Aimed Business 

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SPOTLIGHT ON A CAP BUSINESS CLUB MEMBER
          
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Featuring Andrew Callard from Aimed Business

​YOUR NAME?  -  Andrew Callard

NAME OF YOUR BUSINESS?  -  Aimed Business

WEBSITE ADDRESS?  –  www.aimedbusiness.co.uk

WHAT DID YOU DO BEFORE YOUR CURRENT BUSINESS? –  Business Development Director

WHAT MADE YOU START YOUR CURRENT BUSINESS? – Conversation with my sister who asked me when I was happiest and felt most fulfilled when working. The answer was working for myself helping other businesses and organisations of all sizes grow by solving their problems practically. And the realisation that I could do something about missing my children grow up, because I was too busy working full-time building other people’s businesses.

WHAT ARE YOUR HOBBIES? -  Driving my children to their hobbies!  Running with Newent Runners socially and competitively; gardening and wine-making to relax; hockey to prove I’m still young!

WHAT IS YOUR FAVOURITE MOVIE? – I have got 2. Shawshank Redemption because whatever cards life deals you there is hope, if you take responsibility for your actions. Fantasia great classic music and cartoons, what’s not to love!

WHAT IS YOUR FAVOURITE MEAL? -  Proper fish and chips

WHAT IS YOUR FAVOURITE UK HOLIDAY DESTINATION? – Hope Cove, Devon. My father found it in the 1950’s and we returned often as children. Spookily discovered that in the 1880 census the area it’s in had the highest density of our surname in the country!

WHAT IS YOUR FAVOURITE HOLIDAY DESTINATION ABROAD? – difficult one for me as I’ve done a lot of travelling, but has to be New Zealand for its sheer variety.

WHAT IS YOUR FAVOURITE TV PROGRAMME? – at the moment, my wife would say Australian Masterchef and I would say I don’t know why it is!

YOUR FAVOURITE SONG? – Loving listening to Ed Sheeran’s Divide at the moment. As a rugby and former chorister belting out Jerusalem take some beating.

WHAT DO YOU MOST ENJOY ABOUT YOUR BUSINESS? – Variety and helping others to achieve their dreams and avoid costly mistakes through applying my experience to their problems and opportunities.

IF YOU HAD A MAGIC WAND WHAT WOULD YOU CHANGE ABOUT YOUR BUSINESS?  Given the film answer and the sorcerer’s apprentice sequence, I’m tempted to pass on this question. But then I’d be ignoring my own tip. So the magic would somehow reduce the formality of being seen as Mr Callard rather than Andrew.

WHERE DO YOU SEE YOURSELF IN 5 YEARS TIME? With the children nearly gone, having the time to travel again to the parts of the world I’ve not visited and at the same time keeping Aimed Business going along with other businesses like TWOGS.co.uk. So still having fun.

DO YOU HAVE ANY USEFUL TIPS OR IDEAS THAT YOU COULD SHARE WITH THE OTHER CAP MEMBERS? – Avoiding the difficult or key questions you need to answer about your business just makes them more difficult. It took me ages to understand that being asked to face the difficult questions about what you want to achieve in life and business is not the same as being thrown a difficult question at school, where there appeared to be only one answer. There are no right answers in life and business. Just some that are better or more likely to get you where you want to go AND fit with the type of person you are now. So find an objective friend to help to face the answers and act upon them.
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HOW HAS CAP BUSINESS CLUBS HELPED YOU IN YOUR BUSINESS? – Business is a social activity which increasingly is on-line so being able to meet weekly and have a laugh should not be underestimated. Nor the ability to share what’s going on in my business and to listen to others to understand how I might be able to help to share their promotions more widely.
But CAP is not just about what goes on in the room on a Thursday, it is also the ability to have 1 to 1 chats with members of this and the other groups. So when three of my larger clients over the last 4 years said did I know by chance an embroiderer, I could recommend Deezynes without pausing. Or more proactively when a client clearly needed an app and web designer, i-lateral was the answer I asked them to consider. And of course however difficult the request for print material, I know Graphic Shack can handle it- or tell me gently there is a better way! The ability to be able to refer with confidence helps Aimed Business overcome the perception that it is a one-man band as I can deliver bigger solutions which work with confidence and a massive credibility boost.
Testimonials

There are plenty of good business coaches out there (and some not so good). Andrew falls into the former category, working with clients in a sensible manner to ensure positive outcomes. The business world is not always light and fluffy, there are many things to consider, and on our own we get carried away and ignore the little things that often come back to bite us in the jacksy. Careful thought coupled with good ideas and encouragement are the order of the day for Andrew, who has been coaching me through the next stage of my business for the past 6 months. Taking the value into account I have found working with Andrew, I have extended these sessions going forward. Highly recommended if you are serious about your business. - P James


Andrew was my mentor as part of my Warwick MBA Alumni program over the last 3 years. I have to say that I was truly fortunate to have been assigned someone knowledgeable in so many aspects of business, senior leadership as well as building a career and future, both professionally and personally.
Having been part of mentor programs in my past I was a little skeptical entering into one again. Andrew made all the difference and it was by far the best experience to date. It has had a lasting impact on my career trajectory and personal life. I would recommend to anyone looking for a management/executive mentor that knows how to strike the right balance of work/life without sacrifice in either.

Aleks Hristovski Vice President Operations IMAX


Approached Andrew on behalf of a client to check what I already knew about how to use Facebook profiles with business pages correctly. 
Andrew sketched out a few worst-case-scenarios, not from one, but from three different parties' perspectives; and in doing so, came up with 2 of the best examples yet about why FB Pages needed to be administered in the way that FB asks. Now I am properly equipped to explain it to someone sceptical. Would recommend Andrew and his vast experience to anyone looking to sort out an effective online web presence.
 - Narjas C


Just starting out on the creation of my own business, I have had the pleasure of attending 2 of Andrews sessions with regards to using Social Media to potentially grow and maintain my new business venture. Not only have I gained a huge amount of new and vital information into the subject, but I have also had fun in doing so. I find Andrew to be an excellent communicator and very willing to explain things fully and patiently when questions inevitably arise. I have no hesitation in recommending any business, new of existing to take one of Andrews courses and benefit from his huge expertise in the media - Stephen F  


Having been in business for a few months I was struggling to understand the vagaries of social media and how best to gain appropriate clientele, so I asked Andrew Callard if he would help me. After just three sessions, I came away with a goldmine of relevant and helpful information, plus a huge confidence boost. Andrew’s methodical approach cleared away all the confusion making it easy to focus on the all-important aspects and move forward in a positive and proactive way. The strategy he came up with is brilliant and my business is now starting to show some great results. 
It is a pleasure to recommend Andrew, not only for his great expertise but also for his approachable and affable manner.- Andrea Hope
Andrew Callard – Andrew has given me invaluable business advice since I started in 2013. This has been in the form of workshops and individual conversations. Not only does he have  a wealth of knowledge, experience and understanding  of business  marketing  but he also has a supportive forward thinking manner which encourages you to think robustly. Thank you Andrew. - Sarah Trenchard


Andrew is one of those rare gems who can easily adapt to his client’s requirements, whether it be a micro business or a large company. His in depth knowledge of his specialist field coupled with an understanding of customer needs in an ever changing business world is a credit to him.  As a CAP Business Club member he is held in high regards for both his ability to listen and for good advice he regularly offers fellow members. Would happily recommend Andrew to anyone.
- Paul J 


I was thrilled to be able to talk to Andrew about how to proceed as a start-up. He has a wealth of knowledge and experience in this area. He is an authority when it comes to marketing, strategies and general business advice. However, he is also extremely easy to talk to and I was impressed by his honesty, frankness and integrity. He won’t just tell you what you want to hear and I can’t stress how valuable that is to anyone in need of business advice! I would recommend Andrew to anyone, whatever stage they are at with their business. I really enjoyed our session and left feeling fired up and brimming with great ideas. - Bex Cobham


I met Andrew for a chat about my business and where I wanted it to go and after three sessions with Andrew, I knew exactly what I wanted from my business, how to achieve it and how to maintain it.  He has brought about a new enthusiasm within me for my business and has dispelled any doubts of my abilities as a business women.  
I can recommend Andrew Callard unreservedly.  If you want a positive and clear direction for your business then speak to Andrew Callard. - Alison Ball


Andrew is a generous individual with a wealth of knowledge and experience. He shares this knowledge by helping others to make ideas and dreams find fruition. Andrew clearly has a love of people and enjoys making things happen. He has cleverly balanced his life to combine the need to make a living yet allow time to help small entrepreneurs and new businesses find success and a route to market. - Laura Liddell


Andrew, thank you for the great marketing advice you gave me. As I am a bit of a technophobe, I was worried about trying out social networking but you explained it very clearly and I think it will be a great benefit to my business. Thank you also for the in depth review of my website, I am putting all of your recommendations into place and am sure that I will attract more customers to my site. Here's to a prosperous 2014! - Anthony F
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