There has been a fair amount of research in recent years into the benefits of singing. These encompass the physical, mental, emotional and spiritual.  For example, singing increases the amount of oxygen that you absorb into the body increasing alertness. It stimulates the thyroid gland thus helping to balance your metabolism. It improves motor skills by developing the co-ordination between brain and body. Additionally, singing is a great stress management tool and helps boost the immune system, as well as stimulating the release of endorphins thus improving our sense of well being and making us smarter, healthier, happier and more creative.

The mental benefits of singing are, again, numerous. Significantly, it develops one’s ability to multi-task. For example, singing requires you to sing the correct word, at the correct pitch, at the correct time, at the right volume level and with the most appropriate voice quality. Indeed, singing and music in general uses multiple areas of the brain. For those who have suffered some brain damage, perhaps as a result of dementia or a stroke, singing has particular benefits in that it helps our neurotransmitters connect in new and different ways thus ‘re-wiring’ our brains to regain lost function or access lost memories.

On a spiritual level, singing is uplifting and actually a form of meditation. Furthermore, it has been found that singing in groups seems to amplify many or all of the benefits.
It is true that there is a song for every mood. It is said that singing can open the heart and help release emotional blockages but are there some songs that are better to sing than others. This is something that concerns me in my work with the elderly and those with dementia, aphasia or learning difficulties. Whilst these groups still have the capacity to learn new songs in varying degrees, it is easier to concentrate on those that they remember from earlier life experiences or at least can be stimulated to remember.
 
It is thought that our greatest ‘personal song bank’ is generated between the ages of 11 and 27 and, in particular, during the secondary school years between 12 and 18. Hence, the following table gives a clue when choosing songs for particular age groups.
 
Year of Birth                                                Song Era                                            In Particular
1943                                                            1954 to 1970                                        1955 to 1961
​1938                                                            1948 to 1965                                        1949 to 1956
1933                                                            1943 to 1960                                        1944 to 1951
1928                                                            1938 to 1955                                        1930 to 1946
1923                                                            1933 to 1950                                        1934 to 1939

However, this gives a clue and is not definitive. For example, the period from 1955 to the early 1960’s was particularly vibrant with the birth of rock and roll, increased awareness and reference to pop charts and improving economic prosperity. Also, certain wartime songs and traditional songs made a big impact on individuals as did a particular liking for a specific genre such as jazz, country & western or songs from musicals. Another factor relates to the songs that were popular with our parents or our children and when working with a large group, each song choice will not stimulate memories and emotional or physical reaction in everyone. It’s about generating the maximum benefit for the group as a whole.
 
When working with the elderly and those with dementia in particular there is a danger in becoming patronising and assuming that one needs to stick to songs from the first half or the 20th Century or even to nursery songs like ‘Old Macdonald’ when, in fact, the era of Elvis or even the Beatles is having an ever increasing impact.

I’ve never been so popular as this last week. All my old friends and businesses I vaguely remember are getting in touch by email to thank me and ask me to stay on their databases. All because of this thing called GDPR, which comes into penalties after May 25th.
As I was putting the finishing touches to my own privacy policy it struck me there is one massive problem with this last minute effort by businesses.

Pseudo-phishersLots of businesses keep the email brief and then put a big button for me to opt back in. Great keeping it short and direct helps us time-poor recipients.

Often these are for businesses that are not on my normal email lists or sent corporately without my contact’s name. So I’ve no idea if the address is genuine. The opening line is usually reassuring, but also a bit scary. The second line urges action to avoid mutual disaster. And then there is that big button to press to start.

Start what exactly? Because let’s face it this is exactly the modus operandi of a spear phisherman trying to access my computer to extract data. Business behaviour being what it is we know that most companies have left it to the last week to comply. Perfect cover for the bad guys to sneak in. Ironically precisely one of the things GDPR is trying to prevent.
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Can’t wait for Monday for the emails telling me that I’ve been fined- because of course the ICO will have worked the bank holiday weekend to catch out even more of the unwary. Or would they really?

How can local companies advertise effectively when the cost of boosting 'pay per click advertising is so expensive, opportunities for paper advertising are reducing and trying to boost your online presence in a sea of very slick international competition is getting harder?
One way would be to take an advertising slot on a small screen near by. Many Golf clubs, Leisure Centres and even Doctors and Dentist's surgeries have information screens available and will often encourage local businesses to take space on them. This provides a cheap and effective local advertising space and reduces the cost of providing the service for the venue.

Many Pubs and Clubs have screens that are only used to display sports and when not in use play local radio. Why not ask your Pub if you can have an advert on their screen when it's not being used?
They'll say that it's not possible or they don't know how to do it. This is the perfect opportunity to suggest they talk to Blue Signage. Especially, when they realise it could earn them extra revenue!
Adverts start from just £10 per month per screen with the cost reducing for multiple locations. Have a look at how effective this is at the Main Place and Bells Golf Club. In fact, why not ask to place an advert on one of their screens before they fill up! For more information call us on 01594 888580
or 07791 190700