What are the chances?!
1) You've just bought a new house and the 70's avocado bathroom suite has to go.
2) After some bad weather, the fence between your neighbours has broken and their little doggy is leaving some presents on your lawn.
3) Your little darling has given your beautiful lounge walls a little update.
What do you do?
You might look in the local paper, grab a business directory out of the drawer, Google local services, jump onto social media and search for a local business, ask on social media if anyone knows anyone, or ring friends and family for suggestions.
So...... now, you are that local business they need, using the options above, how can they find your number and not your competitors? Everyone works differently, some use only one of these methods, some a mixture, some all - how many can you be found by?
If it's only 1 of them, you have a 1 in 6 chance they will use the option that finds you, but wait.......there's many other people who also do what you do and they also market themselves in the same place. What's the chance that you will get the call? Probably one in maybe even hundreds at times.
Have a think about your business and whether you are in enough places. Brand awareness is a massive part of your business plan and must not be overlooked.
If you'd like more information on brand awareness and how to expose your business, contact Jo of Forest Traders for more details.
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