The Power of Networking – and why it’s not always about passing leads
Earlier today I submitted a request for help in sourcing a suitable placement for my son to undertake work experience locally.
Being specific about the industry (technology) that my son is interested in, I duly drafted an email and sent it to the proprietor of CAP Business Clubs, Paul James just before 11am today.
Within a matter of minutes, my request had been relayed to the three Groups within CAP – the Motivated Monday guys, the Terrific Tuesday group and mine, the Thriving Thursday bunch. I was impressed and grateful in equal measure.
Fast forward just a couple of hours, and I have received three independent offers from local IT related businesses, and further contact from two more Members offering to help – all members of CAP Business Club for which I remain very grateful. After considering the logistics of getting my son to and from the placement of choice for a week, and the nature of work undertaken, we accepted Eric Witheridge and his team’s offer of a place with Module IT for the week.
Without being a member of CAP Business Club and regularly networking as I do, who can say if this would have been possible? I suspect it would have been a case of making a number of cold calls or issuing numerous letters in the hope that an offer is made.
In my view, this experience demonstrates the strength of the relationships that can be developed through pro-active networking, and not simply expecting business from each connection.
February 13th 2015.
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