The biggest reason customers leave a supplier is because they feel neglected in some way. This is really easy to avoid, and actually gives us an opportunity to exceed customer expectation and create a genuine bond with our customers.
During your dealings with your customers they will do things that give you an opportunity to say thank you. It may be renewing a contract, agreeing a price increase or accepting a later delivery than originally promised. Whatever it is, a little show of appreciation will go a long way towards cementing the relationship and generating extra loyalty.
It needn’t cost much money – a simple thank-you card or a small gift will do the trick.
So look for opportunities to show your appreciation for your customers, and they will reward you many times over.
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