Sew - Who is Cheating?

Author - Dee Screen

Sew - Who is Cheating? 

Deezynes Embroidery & Printing is Individual - treating all customers as Individuals too.

Minimum quantity ONE.

Deezynes works with those looking for Personalised Garments such as a Gift/Memento, including Hen/Stag celebrations along with Businesses, Clubs, Schools and Teams.  Equestrian and Pet Clothing.

This is a recent, but oh so typical a conversation

Q. So what is your business? 

A. Embroidery (with a smile)

Q. So what does that involve?  Flowers on pillowcases and stuff?  

A. (they were interested), if that is the customers request, then yes.  Most of my work is for businesses, teams, work and schoolwear. I have commercial machines and . . . .  (I am yet to finish this line, ever!)

Reply: “Oh that’s cheating!”

Just like all self-employed, my business is an extension of my family.  My pride for this ‘family member’ is no different to that of a child or a favourite pet.   So why do I become so irritated when my ‘cheating’ with this ‘family member’ is brought up, again . . . ?

Yes my machines work hard, but ‘we’ are a Partnership.  I, or more often my customer, will choose the design, the colour/shade of threads, the garments and where – and how – ‘we’ will stitch.

To create a new logo or design - This can be a simple customer-drawn ‘suggestion, a jpeg image via email or just a photocopy.  It is very common for me to scan an item of clothing already being worn to reproduce!   Equine/Canine ‘portraits’ from photographs are particularly popular.

The quality of the original is unimportant as I will re-draw the whole design - this is particularly useful if changes are required from the original.  This is where I can consider the colour changes, the order areas are to be sewn, adjust the density of those embroidered areas depending on the thickness of the fabric to be decorated and the size(s) required.

So now we’re ready to ‘send’ the design to the machine.  Before we can see ‘our’ creation, we need to select the thread colours and ensure there is sufficient bobbin (underneath) thread.

The machine also needs instruction as to which size frame has been selected and which colour is on each spool and consequently thread-up relevant needles with any colour changes. 

Now it is time to ‘frame up’ a piece of scrap fabric – for the most accurate results as similar as possible to the chosen garment fabric, along with the correct weight stabiliser.  Stabiliser is placed to the back of the fabric to be embroidered to keep it, well, stabilised!   Then just place the frame in the machine and let the machine do the ‘cheating’ sorry, sewing! 

On completion of this ‘test’ piece depending on the results, it is either back to the ‘drawing board’ as further editing/tweaking is required and further sew-throughs, or if happy with the results, a copy is sent to the customer for approval. 

As soon as the “OK” has been received then ‘we’ commence the commission.

Most customers choose garments from the Deezynes on-line catalogue, some supply their own.  Particularly, if it involves a specialist sports product.

For repeat orders the hard work is done, all designs are kept on file for future use and/or editing.

In most embroidery cases the answer is “Yes” – just ask!