Make sure you bond with the customer before you try to sell

Author - Mick Merrick

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Make sure you bond with the customer before you try to sell

There’s an old saying in sales – people buy from people first. If you don’t get a strong bond with the customer, you will find it incredibly hard to make a sale. Now, we’ve known each other for a long time now haven’t we? So I’ll take a risk and say something really sexist. This applies much more to women than it does to men.
 
Most men will still buy even if they don’t like the salesman, if they really need the product or service, and it is the best deal they can get. Most women, on the other hand, won’t buy, no matter what.
 
So, in any case, and especially if you are selling to women, make sure the customer likes and bonds with you before you start your sales presentation