Have objectives for every call

Author - Mick Merrick

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Have objectives for every call

When we are selling to our customers, or converting prospects to customers, we normally have multiple points of contact. That may mean lots of phone calls, several visits, or a mix of both. In these situations it is very easy to get into a bit of a rut, and find ourselves making little or no progress.
 
To avoid this happening, make sure you have an objective for every point of contact with your customers. Each contact should take you one step further towards your ultimate goal.
 
By ensuring you have planned a goal before calling or visiting them, and by reviewing that goal afterward, you will ensure that you constantly move forward.