Have a newsletter

Author - Mick Merrick

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Have a newsletter

We all need to keep in touch with our customers. Many of us provide the sort of service which means we may not be in direct contact with our customers for prolonged periods of time.
 
This makes us vulnerable to what I call the 15/60 rule. Studies have shown that, on average, a company loses 15% of its customers each year. When those customers are interviewed about the reason for leaving a supplier, the really scary part is that 60% did so just because they felt that supplier was no longer interested in them. No reason other than that. The price was ok. The delivery was ok. They just felt a little neglected.
 
The good news for us is that we don’t have to be the average company. We can choose to be different, and simply by ensuring we keep in touch with our customers to tell them we are still interested in them, we can keep 15% of our business that we would otherwise lose.
 
A newsletter can also be used as a very good way of telling our customers about other services they may not know we offer, and so can generate more sales for us.
 
With the availability of e-mail, newsletters are now very easy to produce and a very affordable way of marketing our services.