Don't under estimate the power of customer testimonials
Testimonials are simply another form of word of mouth – except in written form and can be used in a variety of ways, for example – on websites, quotes to customers, on fliers.
What your existing customers say about you will shout much louder than what you say about yourself.
How do we receive them? – Simple, just ask! 99% of customers will say yes
When you complete a job ask your customer to write you a testimonial. Have a pen and paper handy, email them requesting one or whatever suits best. Tell them you would really appreciate it and it will help your business.
This is a win/win situation – your customer will feel good about themselves because they have helped someone, you will gain kudos for your business and you will have made it easier for potential clients to check you out.
Keep testimonials up to date....you can never have too many!
Remember – Testimonials cost nothing, and can mean the difference between getting the job/contract or not.
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