Don’t believe the myths

Author - Mick Merrick

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Don’t believe the myths

If you've ever spent any amount of time with professional salespeople you will know that
 

• You can’t make appointments between 12.00 and 14.00
• There’s no point phoning people on Monday morning
• You can’t make appointments on Friday afternoon
• August is a total washout
• As is December

 
These are things we know to be true. Why? Because we believe them to be true.
 
In every walk of life myths are created based on our experiences. Those experiences are based on our perception of events and our choice of interpretation. Sometimes they are so strong we actually damage our own prospects. I have actually been called by people who start the phone conversation with “ I don’ t suppose you will be interested in…” in fact I was very interested in what they had to say until that point.
 
Most of us find it hard to get started on a Monday, and are keen to get finished on a Friday. So is it a coincidence that we find it impossible to speak to people at those times?
 
Myths are very powerful, and they present some of us with great opportunities. If we know that none of our competitors are going to ring at certain times of the day, that means the way is left open for us.
 
From now on, throw away those “truths” you thought you knew about selling and swim against the tide. You’ll be surprised at where it takes you.