Ask for referrals
We are all a bit shy when it comes to asking for referrals. The logic is undisputable. If a customer is really happy with your product or service it is only natural that he will want to share that happiness with other people.
Yet we don’t ask, do we? Most of the time we are just too shy. We don’t want to put the customer under pressure.
The funny thing is, when you put a relationship under a bit of strain it almost always comes out much stronger than before. The customer who recommends you will feel a much greater loyalty towards you. The one who said no will feel guilty later and will either change his mind, or try to do something to compensate.
In fact, when you ask for a referral from a satisfied customer you really can’t lose. The worst thing that can happen is that they want to give you more business. The best thing is that you get a new and profitable customer.
Go on – give it a try.
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