Add a PS to your sales letters

Author - Mick Merrick

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Add a PS to your sales letters

When you write a sales letter there are certain items you need to include. One of them is a postscript. Studies have shown that most people, when reading a letter, and especially a sales letter, read the heading first and the postscript second. If they don’t find anything to grab their attention by then, guess what?
 
Of course, the postscript will only get read if the letter fits on one side of the page.
 
Your heading really needs to catch people’s attention, but the postscript gives you a second chance. We usually try to fit a time-limited offer in there.
 
That looks like three tips in one this week. Did I ever tell you to deliver more than you promised? Oh, that makes it four!