From an inspirational idea to reality
Just over 12 months ago when I was researching other jewellers websites I came across a page which really caught my eye. A jeweller in Herefordshire was offering workshops for couples, to make their wedding rings. Wouldn't that be a brilliant thing to do, I thought. At the time I had just started to run silver smithing classes at my own workshop, the Rocks Jewellery Workshops. I was nowhere near ready to offer such "fancy" courses like I was reading about.
The basic silver smithing workshops have taken off now and the local public are getting to know about it. As I was increasing my confidence in leading workshops, my thoughts turned again to the wedding rings idea. This year in spring a friend of mine got married, she asked me to make their rings. I used this as a starting block to create wedding rings, and I have made one more pair since, and a replacement ring. In September I took part in a brainstorming workshop, and used the time to discuss my wedding ring course idea. The other participants were all very enthusiastic, and helped me with great ideas and suggestions. One particular point was to make the day a real 'unique experience' with a luxury feel, and a very personal, romantic approach.
I also arranged for a couple of meetings, one with a wedding supplier and someone who could make a video with me. These meeting were really encouraging, and I soon had the plans written up and a video shoot done. At the same time, a new website meant I could have completely new pages on my workshops and particularly the wedding ring course. With a special collaboration with a local hotel, I was able to include lunches and afternoons teas (including champagne) in a variety of packages.
One wedding show later, I've had plenty of interest, and I am positive that some bookings will come out of this. However, the very first wedding ring course has been booked up, and it is to take place in Germany next spring.
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